Quick shot of the final prototype on the iPad. A demo video will follow.

Different abstractions of the postmark circle with new logotype.

So the “Lost & Found” type was a bit to logo-y. And it looked like the name of the magazine was Lost & Found, which it isn’t.

I’ve been iterating the Return to Sender name to create a better logotype that fits the magazine. The last one is where I’m at now.

Working on the visual identity. I’ve decided to call the first issue “Lost & Found”.

Paired DIN with Adobe Garamond Pro. Background photo is my own.